EMPLOYMENT: President, Boyle Public Affairs; President, College Parents of America; Vice President of Brand Marketing, Sallie Mae; Senior Vice President, Corporate Communications, Discovery Communications (Discovery Channel).
EXPERTISE: Public affairs; media relations; brand development; advertising; communications; education technology.
Communications strategist Jim Boyle has a 32-year track record of success in political and corporate messaging, trade association positioning, investor and government relations and integrated consumer marketing communications.
A frequent TV guest and source for stories on higher education issues, Jim became a recognized expert on education technology, finance and politics as the former president of College Parents of America and the vice president of brand marketing and corporate communications at Sallie Mae.
Most recently, at LM&O Advertising, Inc., he oversaw the mid-Atlantic region’s biggest advertising account: the $90 million per year National Guard recruitment contract, where his team pioneered advertising through such then-innovative channels as text messages, mobile apps, online search, music videos and short-film movie theater promotions.
Throughout the 1990’s, Jim served as Senior Vice President, Corporate Communications for Discovery Communications, Inc., during a time of rapid domestic and international growth (from an asset value of less than $100 million to greater than $1.2 billion). There, he headed both internal and external communications, greatly contributing to reputation management of what became the world’s most respected media brand, Discovery Channel.
In the late 1980s, as employee #17 at CNBC, Jim created the corporate communications and community relations function for NBC’s first venture into cable television.
Jim began his public affairs career as a press secretary on Capitol Hill, where he served as chief spokesperson for two members of Congress. A native of Detroit, Jim holds a B.S. in Communication Studies from Northwestern University, where he was a National Merit Scholar.