EMPLOYMENT: Consultant, SwailLandis; Former Vice President, Enrollment and Retention Management, Saint Louis University; Vice Provost and Dean of Enrollment Management, Missouri University of Science and Technology.

EXPERTISE: Strategic enrollment management; higher education administration; student success. 

JAY GOFF is an expert in Strategic Enrollment Management (SEM) and strategic planning with over 20 years of experience in postsecondary education. He is a former vice president for enrollment and retention management at Saint Louis University, where he oversaw undergraduate and graduate admission, student financial services, student educational services, TRIO programs, international services, enrollment outreach and territory development and the office of the registrar. Mr. Goff’s mission-centric approach has achieved record enrollments, retention, diversity and graduation rates. He has focused on building a team oriented and data driven division that stresses service focused student success plans.

Prior to SLU, Mr. Goff was the vice provost and dean of enrollment management at Missouri University of Science and Technology in Rolla, Missouri for over ten years.  His leadership at Missouri S&T has been credited with raising the national academic profile of the student body, increasing enrollment by nearly 60 percent, setting institutional records for diversity and student success rates, in addition to other milestones for the research intensive school. Mr. Goff has consulted with over 30 institutions in eight countries and has served as the national coordinator of AACRAO’s strategic enrollment management conference for four-year colleges and universities since 2009.Mr. Goff has served as the Missouri representative to the ACT testing services Board of Directors since 2004 and was a member of ACT’s national education advisory board.  He is also on the board of directors for the Educational Policy Institute (EPI) in Washington D.C. Mr. Goff earned his master’s degree in communication studies from the University of Kansas and a bachelor’s degree in mass communication from Southeast Missouri State University.